RACER's The Creative Drive podcast: Chris Bowes

In this episode, The Creative Drive dives into the world of Christopher Bowes, the visionary behind Subaru's Launch Control, the long-lasting YouTube series that reshaped how fans experience factory-backed motorsports.

From his early inspiration to founding Bowes Media Inc., Chris shares how he blends storytelling craft with emotional authenticity — creating work that goes beyond cars and competition. We explore the evolution of Launch Control, from its original pitch to its current home on the RACER Network, and how Chris navigates the high-stakes balance between access, vulnerability, and compelling narrative. He opens up about the creative battles he’s fought, the pressures of working under tight deadlines, and the moments that nearly broke him — but made the story worth telling.