Nominees list for inaugural RACER Creator Awards unveiled

One of the toughest things we’ve ever done. Not because we had hundreds of entries — but because we had hundreds of outstanding ones.

We’re incredibly proud to present the nominees for each award, representing the very best in creativity, craftsmanship, and community.

We want to express our deepest appreciation to all the creators who took the time to enter and put their work up for judging. We know it’s not easy, but as fellow creators, we truly admire your courage and have nothing but respect and gratitude for everyone who submitted their work.

Our Nomination Committee reviewed every single entry and narrowed the field down to three finalists per award. This week, fan voting begins on awards.racer.com and will account for 30% of the total score. The remaining 70% will be determined by our esteemed judging panel, led by head judge Jeff Zwart, Larry Chen and Brian Scotto. Fan voting closes Sunday, November 9 at midnight PST. We encourage everyone to support their favorite creators by casting their votes. (Please note: The Special Awards category is not eligible for fan voting.)

We also want to thank our incredible partners and sponsors – especially Dunlop, our presenting sponsor – and all of our award category partners who have taken the leap of faith with us and helped make the inaugural event possible. Winners will be announced on Thu, November 20.

So without further ado, we’re thrilled to present the nominees for the RACER Creator Awards presented by Dunlop.

CROWN CONTENT AWARDS

Best Car Review Content
For creators producing detailed, insightful car reviews

Best Cinematic Videos
High-production, storytelling-driven car videos

Best DIY / How-To Content
Educational builds, repairs, and modification tutorials

Best Educational / Explainer Content
Environmental, technical or historical content for enthusiasts

Best Motorsports Content
Focused on racing-related content, teams, or events

Best Short Form Content
TikTok, Reels, or Shorts focused on cars

Best Tuning & Custom Builds
For showcasing modified, tuned, or custom vehicles

Best Vlog
Personality-driven lifestyle content in the car world

PLATFORM AWARDS

Best Newsletter or Written Creator
Substack writers, journalists, or bloggers

Best Podcast or Audio Content
For podcast hosts or audio content about cars

Best Tik-Tok or Instagram Creator
Viral, short-form content creator

Best YouTube Channel
Leading long-form video creator on YouTube

K1 CIRCUIT COMMUNITY & CULTURE AWARDS

Best Automotive Lifestyle Creator
Fashion, travel, or cultural content linked to cars

Best Emerging Creator
Rising star with fast-growing influence

Best Fan Engagement or Community Builder
Strong two-way audience engagement

Best Female Automotive Creator
Celebrating top women in automotive content

Best International Creator
Non–North American creator showcasing global car culture

BEST BRAND NOMINEES